Big Data Technology and Its Application in Future Library Practice

Abstract

The digital revolution brings the mass production of all types of data, both structured and unstructured. One of the solutions in terms of processing any type of information – text, audio, or video – lies in the development of big data technology. It is characterized by a large volume and variety of data that can be processed in a short period of time. The use value of the obtained results is reflected in the truthfulness and value of information that provides insight into the datasphere of the future. This technology is applicable in all spheres of the development, from the social, natural, and technical sciences, through administration, health, education, to the economy.
There are many challenges that the application of big data technology poses to librarianship. Depending on the support of the founders and governing bodies, innovations are introduced into institutions faster or slower. One of the challenges can certainly be the library budget, i.e. the available funds for new investments. From the personnel point of view, the challenge may be the introduction of business changes and additional obligations of employees, as well as the organization of training in big data management. Besides, librarians should keep abreast of technological innovations, trends in research and data processing, as well as legal regulations. Like any innovation, this one can also encounter certain obstacles. They can be overcome by educating the governing body and employees, in order to point out the benefits of this concept. Only when professional staff have fully mastered big data management will they be able to advocate and use it.
The aim of this paper is to bring big data technology closer to the professional and scientific public in Serbia and point out its possible applications, advantages, and challenges for library and information practices.